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The estate
The Punch estate
Punch pubs are as varied as the communities they serve, acting as a focus for the social and sporting lives of local people. All our pubs are community locals of one sort or another. We provide for every sector of the community with outlets offering drink, food, TV sport, live music and more, as well as a location for team events and participation sports.
The pub brings people together and provides for their needs, changing and adapting with those needs to remain central to the lives of many. Pubs go beyond being somewhere to drink and eat. They are a fundamental part of British life, forming part of the social and economic fabric of the country, their locality and the lives of their customers.
Our pub portfolio covers a broad range of segments. By recognising the needs of each segment we are able to identify the requirements of each licensee.
Click on the segment for the defined classification.
The Spirit estate
Our high quality managed pub estate is focused on four core segments - Value Food, Quality Food, City and Locals.
Click on the sector for the defined classification.
Note: These figures are based on pub numbers as at 7 March 2008.
Punch sector definitions
Basic Local
These are community pubs, mostly located in high density residential areas. Trade is focused on regular drinkers and tends to be wet led with little food. Beer, cider and spirits are the big sellers. Most show televised sport. Customers are generally blue collar workers and the proportion of female customers is relatively low.
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Mid Market Local
The ‘traditional British pub’ as depicted in television soaps. Mid market locals are mostly situated in middle market residential areas and most offer some sort of food. There may also be themed evenings, quizzes, darts or pool. Customers tend to use the pub to meet friends and relax.
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City Local
As the name suggests, these are found in city centres but away from the young person's circuit. Trading is highly competitive and the offer will include basic pub food and snacks. Local workers and shoppers provide passing trade in the daytime - residents will normally use the pub in the evening.
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Upmarket Local
While still community pubs, these are high class outlets found in low density housing areas. The business will be wet led, but with a catering kitchen providing good food. Customers reflect the pub’s location – white collar workers and professionals with a higher proportion of women than most other locals.
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Premium Dining
These are food led pubs in more upmarket areas. Restaurant quality food served with flair will account for more than 25% of sales. Additional facilities are likely to include beer gardens, play areas and parking. Customers tend to plan visits, sometimes around special occasions.
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Value Dining
Focusing on food but in less upmarket areas than the premium dining segment. Value for money is the watch word, so pubs often attract families.
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Chameleon
Centrally located but the pubs character changes from day to night to attract different types of customers. The venue may be a subdued coffee bar in the day serving office workers and shoppers, but a vibrant young people’s bar with loud music by night.
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Circuit
Pubs will be on or near the young person’s circuit. Expect loud music, possibly a dress code and door staff. Food is less important, while lager and alcopops generate strong sales.
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Venue
Distinctive, wet led pubs that draw clientele from a wide catchment area because they offer something special. This may be live music or entertainers. The pub could also be a meeting point for a specific customer group, for example bikers.
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Spirit segment definitions
Value Food
Britain's Number One choice for fantastic value everyday meals. Over 200 warm and friendly food pubs serving good quality, good value meals. This segment includes Two For One which serves two great meals for the price of one, all day, every day.
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Quality Food
Offering exceptional, market leading pub food with service to match in a cosy and relaxed environment. Our 130 Quality Food pubs offer high quality food, with local provenance and a wide range of wines and real ales.
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City
Our City Pubs offer the best quality, authentic British pub experience in the City. We have over 160 traditional British pubs that offer great service, high quality traditional favourites and exceptional standards. Most of our City Pubs are heritage sites in great locations, such as the Audley in Mayfair, the Salisbury in Covent Garden and the Red Lion on Parliament Street.
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Locals
Great locals with a sense of belonging, identity and something to participate in. They are authentic, friendly pubs with great service, products and standards at the heart of the community they serve. Local pubs provide a friendly, relaxed and local atmosphere. The team always provide a warm welcome to everyone so you will always feel like a regular.
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