CSR/Responsible retailing

Fradley Arms, Rykneld Street, Fradley, Lichfield, WS13 8RD

The vast majority of pubs throughout the UK provide a safe, well run and properly regulated environment for adults to enjoy alcohol responsibly.
 
Like all responsible pub operators, we are concerned about the misuse of alcohol and do all we can to ensure that our pubs are not operating irresponsible drinks promotions, serving underage drinkers or allowing members of the public to get inebriated whilst on their premises.
 
Since its inception, our pubs have supported Challenge 21. Pubs within our managed business record the number of sales they refuse due to a guest not being able to prove their age and the number of leased pubs displaying posters is captured in our annual due diligence check. Our managed pubs refused 17,902 sales last year due to a guest not being able to prove their age when challenged.
 
The Licensing Act 2003 and the Licensing Act (Scotland) 2004 laid the foundations for a much closer working relationship between the on trade and Local Authorities. Our operations teams have grasped this opportunity and where there are any issues or concerns, it is always our intention to work constructively to address them. We are the Premises Licence Holder for the vast majority of our sites and are therefore committed to their responsible operation.
 
As Portman Group signatories and supporters of Drinkaware we do not condone irresponsible drinks promotions. This year, we joined forces with other leading members of the industry to launch the Why Let Good Times Go Bad campaign to tackle binge drinking amongst 18–25 year olds. In addition to providing campaign funding we will be promoting the campaign in our managed pubs in the coming year and offering our leased Partners the opportunity to get involved.
 
In its unique position of providing the venue in which alcohol is consumed, the on trade is able to monitor both the sale and consumption of alcohol and therefore provides one of the safest and controlled environments for adults to enjoy good food, drink and entertainment.