The Lichfield based Punch Pub Company is trialing a unique promotion, offering two for the price of one match tickets for football games throughout the UK.
The scheme, believed to be the first of its kind, is run in partnership with Carlsberg Tetley and Stoke City, Wycombe Wanderers and Oldham Athletic football clubs.
PPC marketing manager, Mike Connolly said the scheme was an ideal way to promote both football and Carlsberg Tetley to its licensees.
"The promotion ties in very closely with the results of a promotional survey carried out with all of our 4300 licensees, which revealed more than 97% of pubs screen live football," he said.
"The promotion is being trailed in thirty pubs - ten pubs in the catchment area of each club, using a collector scheme or a free draw event."
The pubs chosen were all Carlsberg stockists, with an interest in football and the response from licensees and their customers has been very positive.
"Our licensees are committed to adding value for their customer base and this type of promotion not only drives footfall to the outlet, but builds loyalty," said Mike.
"This initiative underlines the commitment to licensee support which has already been established through events like the Punch Pub Cup, the company's annual five a side tournament and Punch Punters, a racing day for 1500 licensees and their customers."
Licensee of the Greyhound, Penkhull, Pam Purdy, which is owned by the Punch Pub Company, has already seen a great response from customers.
"We get loads of football fans in to watch live sports and all of them have been delighted at the chance to win free tickets," Pam said.
"It is fantastic to be able to offer a promotion which is so relevant to our customers."
Mark Blay, national account development manager for CT, said the company was keen to work with Punch to develop on-going licensee promotions.
"We are constantly looking for ways to work in partnership with our customers to help them develop added value for their licensees and ultimately the consumer," he said.
"This promotion not only reinforces the link between Punch, CT and football but also builds loyalty for the licensee and the products."
If the trial is successful, Punch plans to roll out the promotion to all of its 4300 pubs working with as many Premiership and league clubs as possible.
"It is a great idea, and we are confident the trial will prove successful but it will be interesting to see if we can offer two for the price of one at Manchester United," said Mike.
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