Punch Pub Company is strengthening relationships with key suppliers to help deliver better service standards to its retailers.
To build these relationships the company spent a day outlining its marketing and promotions strategy for the forthcoming year.
Presentations were also given to suppliers on segmentation and category management, the development of Punch's customer relationship management team and new approaches to promotional support.
More than 130 guests representing breweries, distributors, food manufacturers and other key suppliers, attended the event at the Risley Park in Draycott, Derbyshire.
Punch Pub Company's head of marketing Geoff Brown said the company had used the session to emphasise that its aim is to create an estate full of successful pubs.
He said: "Our overall aim as a pub operator is to help our retailers build better businesses. Growing the sales of our pubs is clearly the way forward.
"We therefore took this opportunity to get all our suppliers together at the same time and explain to them just how we intend to do this – and the role they can play in our growth."
Geoff said Punch had learned a great deal about its 4,300 pubs and retailers over the past twelve months thanks to a series of marketing initiatives.
He said: "We recently conducted a nationwide estate survey to identify which pubs fit particular promotion types. We have also segmented our pubs into four main categories, each with its own subsections.
"The result of this work is that we know more about our business than ever before and by sharing that knowledge with suppliers we can all work smarter to help Punch Pub Company pubs develop and grow."
The supplier day included presentations from Geoff Brown along with commercial manager David Bremner and operations director Andrew Thompson.
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