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Date Spring Gully Red & White wine
31 October 2006
Title
House rules as Punch unveils new wine
Press Release

Punch Taverns is offering retailers in its leased and tenanted pub estate access to an exclusive house wine.

Spring Gully is a dry, south eastern Australian wine available as both red and white at just £2.70 per bottle (ex VAT).

It forms part of a wider range of wine products accessible via the pubco, which includes single serves, bag in box, mid range and premium wines.

Retailers can also utilise Punch’s Wine Options service to help compile a new wine list that matches their customer base and will receive a supply of free printed wine menus if they order items from the 2006-07 wine list.

Punch’s category manager Claire Archer said: “Spring Gully is a hugely quaffable wine and is exclusive to Punch Taverns pubs.  It means our retailers can offer customers a wine their competitors can’t at a very affordable price.”

Spring Gully Dry White is described as being a light and crisp, easy drinking wine.  It displays ripe tropical and citrus fruit characteristics and is great served on its own or as an accompaniment to soft cheeses, seafood or chicken dishes.

Spring Gully Dry Red is a medium bodied wine.  Look out for flavours of ripe cherries, raspberries and plums, plus a hint of oak.  Serve with red meats, pasta and cheese.  Both wines have an ABV of 13 per cent.

Claire added: “Wine consumption in the UK is increasing at a greater rate than beer, spirits and soft drinks. 

“Our support services are designed to provide Punch retailers with superb wines at competitive prices alongside factual support to help them promote and sell wine more effectively in their pubs.”

Ends

For further information please contact Nick Trueman or Jo Mathers at Seal Communications on 0121 200 0780

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