Winter sports fixtures, top ten champagnes and sparkling wines, the perfect serve on soft drinks and making your own mulled wine are among the topics being promoted in a new brochure for Punch Taverns retailers.

Marketing Matters is a quarterly publication designed to inspire licensees and help them market their businesses around seasonal trends.

Also included in the festive edition are deals on pub decorations, advice on responsible drinks retailing and a highly effective Christmas card ‘bounce back’ promotion, which encourages customers to pay a return visit to the pub in the New Year and redeem a discount or special offer.

Punch’s category manager Claire Archer said: “Marketing Matters is an informative brochure containing the latest drinks category information, serving tips and easy to implement promotional activities for pubs.

“We will be producing a new edition every quarter and highlighting all the key forthcoming business growth opportunities, such as calendar events, national days and sporting fixtures.”

Marketing Matters is part of an extensive suite of marketing support services available to leaseholders in the Punch estate.

Connect is a monthly magazine packed with sales promotions, the annual Wine List helps users choose and order the right wines for their business and Cask Connection is a category guide to real ale.

Retailers can also access the Punch Promotional Service, which incorporates a vast range of branded and unbranded point of sale items, promotion planning tips, a design and print service and advice on public relations.

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For further information please contact Nick Trueman or Jo Mathers at Seal Communications on 0121 200 0780.