Punch Taverns and its leading suppliers will be touring the country this autumn to promote some of their strongest ever retailer deals.

The pubco has devised a series of business building road shows for its leased and tenanted estate, which start at Bristol City Football Club on 11 October.

Each of the eight events will be held at a major sporting venue and laid out like a supermarket with different aisles showcasing discounted goods from brands including Coca Cola, Smirnoff, Gallo Wines and Carlsberg.

They replace Punch’s Trade Shows, which were first introduced to retailers two years ago.

Category manager Claire Archer said: “We have changed the format for the shows and made them around 40 per cent larger.  There will still be outstanding deals on a range of pub essentials but also practical advice on growing and enhancing your business.

“Food demonstrations will run throughout the day showing retailers how to prepare simple, cost effective and profitable pub snacks and meals in minutes.”

Another new addition to the Road Shows is the Punch Privilege Club, which offers members further discounts on products bought through the pubco.

Claire said: “To benefit from the club all retailers have to do is attend their nearest Road Show and place an order.  They will automatically join and qualify for additional discounts on deliveries between 20 November and 6 January 2007.

“We really are doing everything we can to go the extra mile and offer our retailers market leading deals and business building support.”

Punch Taverns owns more than 9,200 leased, tenanted and managed pubs across the UK.  The full programme of Road Shows is:

11 October Bristol City FC, Ashton Gate
16 October Derby County FC, Pride Park
18 October Twickenham Rugby Ground
24 October Bolton Wanderers FC, Reebok Stadium
26 October Leeds Utd FC, Elland Road
31 October Newcastle Utd FC, St James Park
2 November Murrayfield Rugby Ground
9 November Aston Villa FC, Villa Park

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For further information please contact Nick Trueman or Jo Mathers at Seal Communications on 0121 200 0780.