|
|
Marketing support
Marketing is one of the most important tools for running a successful pub business, which is why we support our retailers through various marketing initiatives.
The development of marketing initiatives is a collaborative effort with our BRMs and our suppliers. Whether it be consumer promotions, point of sale material or event 'sponsorship', BRMs can construct excellent marketing initiatives to help our licensees build better businesses.
All pubs and BRMs have access to our Punch Promotional Service which provides structured access to this support.
We work with our licensees to provide marketing plans for every site that undergoes substantial investment, to help relaunch the new look pub.
There are also various projects and initiatives held throughout the year designed to increase trade and benefit retailers, which are communicated directly to them via telesales or by post.
We also provide an in-house design and print service which produces personalised marketing support for our retailers and their businesses. The support consists of menus, wine lists, tent cards and various other promotional products. This service is highly subsidised and is available to all Punch licensees by simply making a call.
Our future marketing activity is driven by our licensees' views and opinions - we regularly conduct surveys to ensure what is being offered is relevant and genuinely helps. |
|
|
|
|
|