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Basic Local |
These are community pubs, mostly located in high density residential areas. Trade is focused on regular drinkers and tends to be wet led with little food. Beer, cider and spirits are the big sellers. Most show televised sport. Customers are predominantly male with the proportion of female customers relatively low. |
| Mid Market Local |
The 'traditional British pub' as depicted in television soaps. Again they are situated in residential areas and most offer some sort of food. There may also be themed evenings, quizzes, darts or pool. Customers tend to use the pub to meet friends and relax. |
| Upmarket Local |
While still community pubs, upmarket locals are generally found in low density housing areas. The retail offer will be premium with quality food representing a significant part of the trade. For this reason the proportion of women using these pubs is higher than most of the locals. |
| Young Local |
Younger customers aged 18-30 are the focus here. Pubs draw custom from the surrounding area - they are still 'locals' rather than on the drinking circuit. The pubs tend to have a modern, trendy feel. Amusements including pool tables and machines will feature and chart music and video screens will be prevalent. Draught lagers are the most popular drink. |
| City Local |
As the name suggests, these are found in city or town centres but away from the young people’s circuit. Trading is highly competitive and the offer will include basic pub food and snacks. Local workers and shoppers provide passing trade in the daytime - residents will normally use the pub in the evening. |
| City Dry Led |
Centrally located but offering high levels of food, city dry led pubs target the same customers as city locals. Pubs tend to be larger and they may have function rooms and restaurant areas. |
| Chameleon |
Also centrally located but the pub’s character changes from day to night to attract different types of customers. The venue may be a subdued coffee bar in the day serving office workers and shoppers, but a vibrant young people's bar with loud music by night. |
| Circuit |
Pubs will be on or near the young people’s circuit. Expect loud music, possibly a dress code and door staff. Food is less important while lager and spirits generate strong sales. |
| Premium Dining |
These are destination food led pubs in more upmarket areas. Restaurant quality food served with flair will account for more than 50% of sales. These pubs are definitely a refuge for adults away from children. |
| Value Dining |
Again focusing on food these pubs offer good value for money, so often attract families. They are welcoming to families particularly during the weekend and early evening. |
| Venue |
Distinctive, wet led pubs, that draw clientele from a wide catchment area because they offer something special.This may be live music or entertainers. The pub could also be a meeting point for a specific customer group, for example bikers. |