Punch Taverns has a portfolio of over 4,300 quality pubs across the UK. Using our extensive industry experience we ensure each pub has just the right offering for its location, its local customers and the competitive environment. Hence every Punch pub has its own unique atmosphere based on its location, the local customers and, of course, the person running it!
We use our experience to categorize our pubs according to their specific strengths to cater for certain groups of customers. By grouping our pubs in this way, we make it easier for you to shortlist those that will suit you. It will also help you to build a focused business plan that will ensure you operate your pub in the most effective way, stocking the right range of food and drinks and ultimately making a success of your business.
We start by categorizing the pubs based on their location and proximity to their target audience – there are three different groups;
Community Pubs (Locals)
High Street Pubs (Passing by)
Destination Pubs (Go to)
Our Destination Pubs in the main are focused on delivering an occasion. Usually out of town, they are worth travelling to because they offer something special. The majority of our Destination Pubs are sought out for their food, whether it’s value meals – 2 for 1, 2 for £10 and the likes, a traditional Sunday Lunch, or fine dining. It is not all about food though, the drinks selection and creating an appropriate pub environment are equally important and many Destination Pubs also rely on some local trade.
We then segment these categories based on the appropriate offer for the core customers. Each category can be segmented into one of the 3 following;
Being competitively priced against the local market competition is fundamental to this value proposition. Pubs within the value segment consistently use discounting and/or price mechanics (2 for £xxx etc.) to attract customers. The Pubs marketing is price led; and the service and environment is focused on dealing efficiently and effectively with high volumes at a low margin spend per head.
The mainstream offer is based around a combination of product quality, service and price. The offer must consistently deliver good service and classic food and drink ranges. Marketing communications focus on quality and service, with the use of some price mechanics to drive trade. Major brands are stocked but there is the opportunity to trade up from the standard offer to a cask ale for example, or a better quality wine.
This offer is based on great quality and great service. It is not a price sensitive proposition. It focuses on delivering a complete customer experience. Marketing is quality led with an evolving offer, often driven by calendar occasions and the seasons. Food provenance, local and seasonal ingredients, premium brands and high service levels with a personal touch, all come to play. This is an aspirational environment which consistently delivers a great customer experience.