With quizzes, sports viewing, pub teams nights and a range of highly visible social events, the Crown plays a very active part in the local social life. This up-tempo site is a true community favourite, where friends gather of an evening…. but there’s also scope for a visionary publican to open up the daytime trade and unlock profits that way. A high-energy, high-visibility rhythm of the week is essential here, and a ‘friend to all’ publican is key… as are excellent ale, simple but tasty food, and a warm welcome for all client types at all times of the day.
The Crown is a landlocked property with excellent street presence, thanks to its smart black-and-white exterior, striking signage and attractive gable windows. Inside, the trading area is finished in green throughout, including smartly painted tongue-and-groove, and classic green ‘study’ lighting over the popular pool table. It’s been exceptionally well maintained throughout and gives a very pleasing impression. The public bar is where sports teams and drinkers meet, while the lounge should become a focus for dining and more laidback drinking; WiFi is available. The catering kitchen is suitably equipped to deliver a basic pub grub menu, as well as Sunday lunch, and there are around 24 covers here.
The four bedrooms, kitchen and lounge that are available for the publican’s use are in good condition.
Ilminster is a slow-paced Somerset market town surrounded by picturesque villages. The Crown is set within streets housing residences, shops and offices, and walk-in trade is plentiful: the town is home to 15,000 people. Local residents have plenty of disposable income, and the primary aim of the Crown’s new publican should be to get the word out about the pub’s new daytime offer, both for food and drinks. Taunton is just over 20 minutes away, and the resort of Lyme Regis is around 40 minutes to the south.
For a new entrant to the pub trade who’s bringing along skills and experience from another area of retail, the Crown will seem an enormously attractive proposition. It’s already a very healthy trader, but a fresh pair of eyes will see ways that sales can grow – and daytime trading is certainly likely to be a major component of that projected growth. You’ll quickly find a way to raise the profile of the pub’s daytime trade, and you’ll have good catering knowhow and superb front-of-house skills. You should thrive on organising events and interacting with pub teams – and you’ll have the kind of personality that helps you click with everyone who steps through the door at the Crown.