The Lamb Inn is a country pub with a multifaceted offer that should appeal to a variety of customer groups; it trades robustly and has a degree of seasonality which brings extra business during the spring and summer months. Over the years, this people-focused dining pub’s reputation for home-cooked food has seen customers travel from outlying villages and beyond to visit, but standards must be of sufficient quality to merit the trip. First and foremost, you’ll need to get your team focused on delivering an experience that customers will be raving about and ensuring the pub’s food really has the ‘wow’ factor. Then success will surely follow.
The Lamb is a large-scale pub with a public and lounge bar where drinkers and casual diners can relax, plus an open and inviting dining area and a bright conservatory overlooking the expansive beer garden. There’s also a separate space for functions and the catering kitchen is equipped to deal with around 130 covers in total. The pub offers free WiFi and is Cask Marque certified. Pool players are taken care of with a table with room to manoeuvre, and there’s also a dart board and big screen TV. Families are welcome here, and there’s an indoor play area as well as outdoor play equipment, plus a huge, safe space for kids to run around in. This sometimes features the added attraction of a bouncy castle on family fun days. The car park has space for 65 vehicles, and the pub also offers a smoking solution.
The domestic accommodation consists of two bedrooms, a kitchen and a lounge. Punch will ensure that this accommodation is in good order.
The pub is located on a busy road, about a mile from the pretty market town of Newport and 35 minutes’ drive from Shrewsbury, Telford and Wolverhampton. Edgmond is the largest parish in Telford and Wrekin, with close to 2,000 residents – including those from the other villages that make up the parish. Community is strong here, with St Peter’s Church hosting an annual event where the congregation links arms around the church. Nearby Newport is also a thriving place with a variety of independent shops, covered and street markets, and a large Waitrose. It hosts an annual festival and is the heart of local life for residents of a number of outlying villages.
The Lamb is no small undertaking – this is a sophisticated destination mainstream outlet that must hit the right note with local families and visitors. Social media will play a key part in success here, as will a warm welcome, a passion for home-cooked food and the ability to motivate a team.