The Travellers Rest is a food-led pub that could definitely attract more drinking customers – and to do that, it needs to offer a welcoming atmosphere that will encourage families, mixed groups, walkers and older clients to pop in for a pint or a glass of wine. There is an excellent gravelled beer garden to the rear that has been somewhat underutilised – a little mood lighting and some additional planting as well as some attractive garden furniture could help turn this outside space into a more attractive selling point as the weather begins to warm up. Get the balance right and the Travellers Rest should be seeing good levels of trade through day to night – and on into the weekend.
The Travellers Rest has plenty of kerb appeal, and the positive customer experience continues when you step through the door. There’s a charming, homely feel to the trading space, with dark wood dining tables and chairs, a bold feature all with cast-iron fireplace, and comfy, inviting perimeter seating upholstered in dove grey. The open fire is a lovely touch on colder evenings, and fresh tones and classic artwork make for a calming ambience. The pub has an open-plan trading area, with a small bar offering traditional ales and dining throughout in a variety of settings, with 45 covers in all, delivered by the commercial kitchen. The pub offers newspapers and magazines so customers can relax and read over their drink, and WiFi is also available. The Travellers Rest has Cask Marque certification. The courtyard beer garden has picnic seating, and there is parking for 20 cars.
The domestic accommodation consists of two bedrooms, a private kitchen and lounge all maintained to a very high standard.
Frodsham is set on rising land overlooking the Cheshire Plain towards Manchester, and the Travellers Rest looks over the rolling fields towards the Pennines and the Peaks. The pub is just over a mile from Frodsham, a close-knit market town with every amenity you could desire. The town’s Main Street is believed to be one of the widest streets in England, and provides a base for its many shops and businesses, with the popular market taking over on a weekly basis so local suppliers and farmers can ply their trade. Manchester, Northwich, Merseyside, Runcorn and Warrington are all in easy commuting distance – in fact, Frodsham couldn’t be better placed, as it’s just off the M56 motorway that leads towards Manchester Airport.
The incoming publican at the Travellers Rest will be a skilled and ambitious professional with experience of managing a medium to high-volume catering business. You’ll be able to guide and control a busy kitchen with a high turnover of dishes at peak times, ensuring standards never dip, and you’ll also have some ideas about how to grow the wet side of trade. Walkers are a key market here, so attracting seasonal trade will also be an essential element of the business. You’ll have a passion for good ale – and you may also be a keen gardener who can make the most of the pub’s currently undermarketed beer garden.